Creating a Profile
Headline
Very important, as it is the first line that people read and gives a fast first impression - make sure it represents you in the best possible way. You have 200 characters to do this. It will default to your current role but you can edit this to reflect future goals.
Summary
An extension of your headline. You have 2,000 characters to project yourself in the best possible way and also to expand on future ambitions.
Making Connections
Take advantage of the networks you have already established. Be sure to connect with classmates, staff and guest speakers.
Get Involved with Groups
Industry groups, subject matter that you are interested in, and the University of Edinburgh Business School and Alumni groups are potential starting points.
Job Descriptions
Include key skills and responsibilities in your work experience. Don’t just list the places you have worked.
Skills
Add the skills you have to your profile. Politely ask the people who can verify you have these skills to endorse them, and offer to do the same in return.
Achievements
Make sure to add in any courses/certificates that showcase your best self.
LinkedIn Etiquette
Be Professional
LinkedIn is used to grow your professional network, so stay professional at all times. Take care when linking Twitter or Facebook accounts if these are used for personal updates.
Requesting Recommendations
Be careful when you request recommendations. Consider a personal message, phone call or a face-to-face meeting and don’t use the generic LinkedIn message that it provides automatically.
Updating Your Profile
Consider changing your account settings so that when you update any changes to your profile all your connections are not notified. You can turn this off and on so that your connections are updated with any important updates; for example, a new job.
Top Tips
- Review your profile on a regular basis (every 4 weeks)
- Add links to your blog/presentations or any other documents that can verify your skills
- Make sure you have a presentable photo that represents you at your best
- Write quality recommendations for people you can vouch for and ask for them to do the same back to you
Further Information
The Institute for Academic Development (IAD) also provides information on managing your digital footprint.