Networking involves creating relationships for mutual benefit and is paramount to success in business.

What is Networking?

  • A two-way relationship and opportunity for mutual gain
  • An active practice, requiring two-way engagement
  • Possible both face-to-face and online

Why Do We Network?

  • To develop meaningful professional relationships
  • To gain insights into potential future careers or industries of interest
  • To open doors into potential careers
  • Because approximately 70% of jobs are believed to be found through networking!

Preparation

  • Consider what you want out of the networking opportunity or event
  • Come up with a few good opening questions you can use with anyone

Think About Your Personal Brand

  • What three words would you use to describe yourself?
  • Develop your ‘elevator pitch’. Imagine you find yourself in an elevator with a person of influence, how would you introduce and sell yourself in the time it takes to reach your destination?

During Networking

Introduction

  • Set yourself a target of how many people you want to speak with
  • If not already, at least act confident, you might surprise yourself!
  • Ask questions of whoever you are speaking to

Conversation

  • It should be a two-way communication
  • Build a rapport by finding common ground and common interests between yourselves
  • Are there ways you can help each other?

Exit Strategy

This can feel awkward but it will be necessary!

Perhaps:

  • Suggest a follow-up meeting
  • Thank them for their time
  • Exchange business cards

After

  • Make sure you have exchanged some kind of contact details with the people you have met
  • Follow up your meetings by contacting them or connecting with them on social media
  • Keep your new and existing networks ‘warm’ by remaining engaged, think about how you can help them and how they can help you

Further Information

The Student Development team offers Networking Workshops and a one-to-one meeting service. Remember to check the online careers resources for your programme and LinkedIn Learning.